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Article 2. PROMOTIONAL PRODUCTS WORK!
Article 1. A UNIFORM COULD BE THE DIFFERENCE
Don’t let anybody tell you promotional products are a waste of money.
Promotional products, such as pens, key rings, coffee mugs, stubby holders, golf balls, USBs have been proven to provide higher reach and recall than traditional advertising. Why?
Because they are 3-D objects you can see-touch-feel-smell-hear. Therefore, they are not easily thrown in the bin or deleted off the computer. They are practical day to day items which you and I use.
Think about it?
- In your work kitchen, how many mugs are there which could display your business products and services?
- Who's logo is on the pen you are writing with today?
- Who is on your key ring?
- At a BBQ, whose logo is on the stubby holders or esky or wine cooler?
But you need the right strategy to maximise your spend.
Question – Why do I want to give someone I know or a complete stranger a gift with my logo on it?
Answer:
1. To remind and reward customers of your products or services - be first of mind when they need to re-order.
2. To introduce your company, products and services – the gift provides you a reason to contact them. "Did you get my...."
A UNIFORM COULD BE THE DIFFERENCE
Got the business cards?
Got the sign on the car and your office?
Got your staff in uniforms?
First impressions last. Even before you open your mouth, a potential customer has already gone a long way in making the decision of whether to use your business or not.
- Did your staff make the appointment on time?
- Was the car or showroom clean?
- How long did the phone ring before it was answered?
- What was the standard of their uniform?
You want your staff to look their best, and often the best way to achieve this is by uniforms.
Selecting the best uniform for your corporate clothing or work wear can have a huge impact on improving your public image. This in turn could effect how people perceive the professionalism of your business and taking you seriously, and whether you get the job or not.
Uniform selection is more than just looking through catalogues and seeing something that looks good.
Like any business decision, you need to consider what type of image you want to promote about you and your business, matched with the practicalities and comfort needed for the workplace.
What type of environment do you work in?
- Office, warehouse, outdoors, driving.
- Are there safety standards applicable to the work and uniform?
- Hot, wet, cold or dry climate?
Do you need to provide for men and ladies styles?
How much do you want to spend on each employee?
- This will determine how many shirts, pants, etc you need to provide.
- How many times will I replace the uniforms in year?
- How long do I want them to last?
What are my corporate colours?
- This will assist in selection and the best reproduction on your logo or branding.
Custom made versus Ready-to-go Workwear
- Custom made uniforms means no one else will have your style of corporate uniform and are never discontinued. But you need to buy in bulk to capitalise on your investment.
- Ready-to-go corporate uniforms means you have the flexibility to buy as you go. But the business next door might look the same as you.
The key is consistency with the reproduction of your logo by embroidery or screen printing onto the uniforms.
Having employees in uniforms is not only part of your human resources budget but your marketing budget as well that ensures everyone shows up for work looking professional.
